Lounge Is Raising The Bar On Everyday Lingerie - And Making Us Wonder Why We Ever Settled for Less
Image by: Lounge
69% of UK women are reportedly wearing the wrong bra size - proving we’re expecting too little from our lingerie. Now, Lounge - the British brand founded on making comfort sexy - is challenging us to demand more with a fit-first collection of essentials designed to rethink the pieces we wear most.
Most of us seem to spend more time thinking about fitting into our jeans than our bras. Yet according to research, 69% of women are wearing the wrong bra size. The problem? We seem to have become surprisingly accepting of "good enough".
It's a telling statistic for a category that forms the foundation of every single outfit. Because whilst fashion has evolved dramatically over the last decade, lingerie has often remained stuck between two extremes: practical but frumpy and uninspiring, or beautiful but reserved for those special occasions. British brand Lounge has spent the last ten years challenging that idea, building its reputation on making comfort sexy. But now it’s turning things up to eleven, combining that same thinking with years of research and development into a new everyday collection designed around a simple premise: that the pieces we wear most should be the pieces that perform best.
Lounge’s ‘The Wrong Size Report’ fundamentally uncovered that over half of us view comfort as our top priority, but struggle to find it without compromise. So that’s what this new 34-strong system offers - comfort without exception. Starting with the first layer, our everyday underwear, Lounge is taking on our knicker drawer basics with its best ever basics in three fabric choices. Comfort offers a smoothing microfibre designed for all-day wear while Lace, which reimagines the brand's bestselling feminine detailing across styles designed for daily life. But the really exciting bit is PillowSoft™ - the brand’s trademarked ultra-soft fabric that feels practically cloud-like to the touch with flexible stretch for maximum comfort. And yes, you can feel the difference - it really might be the world's most comfortable bra IMO.
Making comfort sexy again is the star of the show shape, the Balconette. Challenging the long-standing reign of the T-shirt bra, Lounge is positioning this silhouette as the new modern everyday staple - engineered to deliver a naturally lifted, rounded shape across a wide range of sizes and bust types. It’s a little sexier without deviating from its most important job – but hey, there’s also a T-Shirt style in the collection, alongside triangle too.
And when we’ve finally mastered the basics, the collection moves on to our second layer of clothing with contour-led loungewear essentials, including sculpting leggings, fitted tees and elevated loungewear designed to smooth, support and move with the body. Think less activewear and more the pieces you instinctively reach for on busy mornings, for low-impact movement or – a big one right now - airport travel. Because why shouldn’t that same craving for comfort extend into other parts of your wardrobe too?
If you’re ready to demand more from your knicker drawer, scroll on. Below we’ve rounded up our favourite pieces from the new collection, guaranteed to improve your everyday from the inside out.
Lounge
Comfort Balconette Bra
£25.00
If comfort is what you crave, let us introduce you to Lounge's new Comfort Balconette Bra - made with smooth, moulded foam cups for support in all the right places. The microfibre fabric is surprisingly soft to the touch, while the hint of a lace trim makes it feel just a little more special.
Lounge
Lace High Push-Up Bra
£40.00
Sure it might have sexier connotations, but lace is every bit as deserving of its place in your everyday rotation. Delicate floral eyelash lace brings a refined femininity to the brand's signature Balconette shape, while the push-up design gives you an extra helping of va-va-voom.
Lounge
Comfort Triangle Bralette
£20.00
If you're a triangle girl, ditch the underwire for a smooth, seamless finish that still lifts where you need. We cannot explain how comfortable this one is - you'll forget you have anything on at all.
Lounge
PillowSoft™ T-Shirt Bra
£35.00
Trademark alert! Lounge have been secretly working on creating the most comfortable bra known to womankind, and they might just have done it with PillowSoft™. With smooth, seamless edges and a flexible, flattering feel, this is truly everyday underwear done properly.
Lounge
Comfort Extreme Push-Up Balconette Bra
£30.00
Want maximum comfort and maximum lift? This is the one. Instantly adding up to 3 cup sizes without looking like you're trying very hard, this feels like the girl-next-door of everyday underwear.
Lounge
PillowSoft™ Scoop Bra
£30.00
Low neckline? No problem, Lounge has created the scoop bra - crafted in its patented PillowSoft™ fabric no less.
Lounge
Comfort T-Shirt Bra
£25.00
Made with soft, foam cups and smooth microfibre fabric, this comfy t-shirt bra gives just the right amount of push and, yes, is great for wearing under tees without fuss.
Complete The Look
Lounge
ContourSoft Short Sleeve T-Shirt
£35.00
Your new go-to base layer has arrived. This flattering short sleeve t-shirt is made with the most buttery-soft fabric that effortlessly sculpts your figure without feeling tight and clingy. See, comfortable can be chic too.
Lounge
ContourSoft Flared Leggings
£50.00
The best thing about these? No front seam, which means no digging in whatsoever. Though you might be even more enamoured by the Y seam to the reverse which creates a sculpting effect that instantly gives you the bum you've been working out for (without the workout). These are an absolute must when traveling this summer - be that walking into town, or sat on an airplane.
Lounge
ContourSoft Capri Leggings
£40.00
This summer belongs to capri leggings, and these are the most perfect pair we've found yet. Hugging in all the right places and cutting off just below the knee which we think is the most flattering. Pair with the matching tee as a loungewear look, or dress up with a pretty white cotton top, bandana and heels for a riviera-inspired vibe.
Shop Now: Even more must-haves from Lounge
With its perfect combination of sexy meets comfort, our obsession with Lounge runs deep. Discover the essential styles dominating theStylo team's top drawer.
Lounge
Blossom Balcony Bra - Black
£40.00
Equal parts supportive and pretty, this floral lace balconette delivers a flattering lift without sacrificing everyday comfort.
Lounge
Blossom Balcony Bra - Dusty Rose
£40.00
In a soft dusty-rose hue, this delicate balconette proves everyday lingerie can still feel special.
Lounge
Entice Balcony Bra - Black
£40.00
A Lounge signature for a reason, the Entice Balcony Bra combines intricate lace detailing with a confidence-boosting fit.
Lounge
Two-Tone Blossom Balcony Bra
£40.00
The contrast detailing gives this romantic lace style a modern edge, whilst the balconette shape creates a naturally lifted silhouette.
Lounge
Tempt Balcony Bra - Black
£40.00
A little more elevated thanks to the exaggerated seam details, this is the kind of black lingerie set you'll find yourself reaching for on repeat.
Lounge
Entice Balcony Bra
£40.00
Sleek, sculpting and undeniably flattering, this is the kind of black lingerie set you'll find yourself reaching for on repeat.
Lounge
Barely There Bralette - Damson
£17.50
Lounge swimwear is second to none - and the luxury Monaco Triangle Bikini will show you why. This clever two-tone design creates a flattering sleek silhouette with thick sculpting fabric and light spacer cups for the perfect amount of push-up.
Lounge
Bamboo Triangle Bra - Coffee
£30.00
Crafted from breathable bamboo fabric, this easy triangle bra is perfect for days when comfort comes first.
Lounge
Cherry Print Thongs (3-Pack)
£15.00
Playful without feeling overly sweet, this cherry-print trio adds a touch of fun to your everyday underwear rotation.
Lounge
Soft Waffle Pyjama Set (Top + Bottoms) - Cream
£70.00
Lounge
Crinkle Pyjama Shirt - White
£40.00
Lightweight and effortlessly chic, this crisp white pyjama shirt feels just as suitable for slow mornings as it does for cosy evenings.
Lounge
Gia Intimates Set
£90.00
Elegant and undeniably striking, this basque set brings together sculpting support and delicate detailing in equal measure.
Lounge
Francesca Intimates Bra Set - White
£85.00
Romantic yet wearable, the Francesca set pairs delicate lace with a flattering fit that feels timeless rather than trend-led.