Editors and influencers are obsessed with DÔEN and it isn't hard to see why
When the sun starts to shine, there's only one item I find myself reaching for time and again: a pretty dress. There's something inherently joyful and liberating about slipping into a dress that flows with the breeze, making me feel effortlessly chic and comfortable. As someone who lives for these sunny days, I've come to rely on one brand that never fails to deliver the perfect dress: DÔEN.
Founded by Los Angeles-based sisters Margaret and Katherine Kleveland, DÔEN has captured my heart with their nostalgic, romantic, garden-girl aesthetic. The brand has skyrocketed to international fame in recent years, garnering a loyal fan base that includes celebrities like Dakota Johnson and Taylor Swift, as well as UK fashion icons such as Lucy Williams and Katherine Ormerod. It's not hard to see why Dôen has become the go-to for so many.
DÔEN's dresses are a dream come true for any dress lover. Each piece feels like a love letter to vintage styles, with delicate prints, ethereal fabrics, and timeless silhouettes that evoke a sense of whimsy and femininity. Whether it's a flowing maxi dress perfect for a picnic in the park, a breezy midi dress that’s just right for a day at the farmers' market, or a playful mini dress ideal for a garden party, DÔEN has a dress for every summer occasion.
What makes DÔEN different to the other dresses hanging in my wardrobe is not just how they look on, but how they make me feel. Slipping into a DÔEN dress transports me to a world where every day feels like a sun-dappled adventure, full of possibility and charm. There's a confidence that comes from wearing something so thoughtfully crafted and inherently beautiful.
So, as the days get warmer and the promise of summer lingers in the air, I know exactly where I'll be turning to fill my wardrobe. DÔEN is the brand I trust for all my pretty summer dress needs, and I can't wait to see what beautiful creations they'll bring into my life next.
Mallory shirred gingham organic cotton midi dress
£224.00
Picnic season is in full swing - it would be rude not the dress the part. The smaller gingham check keeps things feeling fresh, along with the very 'right now' dropped waist.
Rosaria floral-print silk-blend midi dress
£278.00
Floral dresses aren't just for summer - this pretty number needs little more than a chunky cardi to see you through the colder snap in style.
Musetta floral-print silk crepe de chine midi dress
£479.00
Colorful poppy flowers and retro bell sleeves make this the perfect choice for a late summer wedding. Accessorize with dangly earrings and sandals now before swapping to high leg leather boots later down the line.
Florencia floral-print silk-blend midi dress
£372.00
Not your run of the mill floral dress, DÔEN's 'Florencia' midi is designed with details that nod to gowns from the 1930s.
Sera floral-print silk-blend mini dress
£242.00
It's not just midi dresses that DÔEN excels at - keep the aesthetic and flash your pins at the same time in this darling little mini.
Ischia shirred cotton-blend voile midi dress
£307.00
Oh, another perfect summer dress it is then. A grown up spin on prairie girl, cotton-blend voile is a breathable fabric that will maximise your comfort during warm weather.
Rizzo shirred gingham voile mini dress
£301.00
The sort of mini dress that deserves to be taken dancing, if you ask me. Just add black strappy heels and your favourite grab bag.
Tahlia lace-trimmed floral-print silk-charmeuse midi dress
£419.00
An effortless, romantic silk dress that can be worn with heels for an evening dining al fresco, or barefoot in the grass through the park.
Marianne shirred cotton-poplin midi dress
£224.00
The scoop neckline, the shirred bodice, the colour -everything about this is perfection. Take the tone top to toe with matching shoes, accessories and lips.
Coraline corded lace-trimmed silk-satin midi dress
£501.00
As beautiful worn to an event now with sandals as it will be worn with knit come winter.
Ischia floral-print organic cotton-voile midi dress
£307.00
Perfectly puffed sleeves and a sweet floral - you'll find me reading a book on the grass in it, living out my prairie girl fantasies for the foreseeable (sorry, boss).