Every Year It Sells Out in Days - And 2025’s Cult Beauty Calendar Might Be the Best Yet
Image by: Cult Beauty
The wait is over: Cult Beauty’s 2025 Advent Calendars are here with up to 40 must-haves, viral icons and two selections to choose from. Discover the products that make this theStylo's favourite calendar of the year.
It feels like it gets earlier every year. The countdown begins, the group chats light up, and beauty lovers everywhere turn into calendar-stalking sleuths. Screenshots are shared, TikTok teasers dissected, and wish lists rewritten as soon as whispers of the what's going in which start to surface. Who will come out on top as the beauty calendar to covet for 2025? We have our bets on Cult Beauty.
The Beauty Advent Calendar Everyone Wants For Christmas 2025
There are beauty advent calendars and then there’s the Cult Beauty Advent Calendar. Year after year, it’s the one that sparks frenzied waiting lists, unboxings that go viral overnight, and a rush-to-checkout moment that has beauty insiders setting alarms. Why? Because Cult Beauty doesn’t just follow the beauty advent trend - it sets the gold standard. And with 2025’s drop, things have gone from luxe to legendary.
While competitors might tempt with 12 or 24 drawers, Cult Beauty is giving us more, more, more: the Classic Curation packs in 35 icons (20 of them full-sized), while the Limited-Edition Curation goes bigger still, with 40 products (21 full-sized). And just when you thought it couldn’t get more thrilling, three lucky buyers will discover a Golden Ticket worth £1,000 to spend at Cult Beauty - Willy Wonka could never.
What's Inside Cult Beauty's Advent Calendar This Year?
Now to the details we really want to know: what’s inside? The kind of edit beauty editors obsess over and TikTok won’t stop talking about it seems. Expect heavy hitters like Patrick Ta’s Major Headlines Double-Take Cream + Powder Blush Duo, loved for its pigment payoff and viral appeal; K18’s Molecular Hair Repair Mask, the leave-in that’s basically a salon visit in a bottle and Medik8’s C-Tetra Advanced, a cult vitamin C serum that actually works. Then there are the exclusives, like Saie’s Super Suede Blusher and True Botanicals’ Phyto Retinol Vitamin A Sleep Serum - only available at Cult Beauty. The product mix is slightly different between the Classic and Limited Edition curation, with latter containing more options for the perfume lovers out there.
When it comes to value, Cult Beauty also leads the pack. In a market overflowing with pretty packaging but often underwhelming contents, this is the one advent calendar that truly delivers - you'll get over £1000 of products for just £240. But take it from us: blink and you’ll miss it. Last year’s sold out in days, and this year’s is set to fly even faster.
Need further convincing? Scroll on to discover theStylo's pick of the cult products that make these calendars a must purchase.
Cult Beauty
Charlotte Tilbury Beauty Light Wand 12ml (Various Shades) - Hollywood Spotlight
£30.00
Charlotte Tilbury's Beauty Light Wand is the shimmer showstopper you need to get your cheeks dewy, glistening and popping.
Cult Beauty
By Terry Hyaluronic Pressed Hydra-Powder 8HA Travel-Size
£20.00
Set makeup and manage shine with the By Terry Hyaluronic Pressed Hydra-Powder, a pressed setting powder that hydrates skin and blurs pores to perfection. A handbag must-have.
Cult Beauty
Kate Somerville ExfoliKate Intensive Exfoliating Treatment 15ml
£25.00
Want a 'fresh from the skin clinic' glow? We'll let you in on a beauty editor secret - Kate Somerville's ExfoliKate Intensive Exfoliating Treatment, known as the 'Hollywood 2-minute facial', is the answer. A blend of alpha hydroxy acid and lactic acid gently sloughs away dead cells, without leaving your base feeling tight or stripped of natural, essential oils.
Cult Beauty
Glow Recipe Watermelon Glow Niacinamide Dew Drops 15ml
£18.00
TikTok has been obsessed with this one for a while. And honestly? Same. Swap out the shimmer on your off-duty days for a natural, lit-from-within radiance courtesy of the Watermelon Glow Niacinamide Dew Drops. This serum sends hydrating signals to parched complexions, giving a highlighting effect even without make-up.
Cult Beauty
Dr. LEVY Switzerland Eye Booster Concentrate 7ml
£99.00
Searching for a new eye elixir? You found it in Dr. LEVY Switzerland's Intense Stem Cell Eye Booster Concentrate - a targeted eye treatment housed in a silky serum packed with vitamins, hyaluronic acids, peptides, retinol and omegas - basically all the good stuff. Prepare to get addicted.
Cult Beauty
Sol de Janeiro Cheirosa 59 Perfume Mist 90ml
£24.00
You'll only find this perfume mist in the Limited Edition curation of this year's calendar -and it is divine.
Cult Beauty
Huda Beauty Faux Filler Extra Shine Lip Gloss 3.9ml (Various Shades) - She Flirty
£19.00
The masterminds at Huda Beauty have gifted us once again with a pout-protecting lip lacquer infused with moisturising, plant-based collagen for the fullest, juiciest-looking lips.
Cult Beauty
PATRICK TA Major Headlines Double-Take Cream and Powder Blush Duo (Various Shades) - She Knows Who She Is
£34.00
This blush is truly next level. Layer the hydrating crème over the complementary silky powder to deliver a seamless splash of colour that melts into the skin for a flawless finish.
Cult Beauty
Augustinus Bader The Eyebrow and Lash Enhancing Serum (Full Size; 8ml)
£120.00
Available exclusively in the Limited Edition curation, you'll find Augustinus Bader The Eyebrow and Lash Enhancing Serum, a nourishing serum that supports hair growth exactly where you need it! And yes, it works.
Cult Beauty
K18 Biomimetic Hairscience Leave-in Molecular Repair Hair Mask 15ml
£30.00
Does your hair need some TLC? To the salon! Or, at least, that might your usual thought process. Instead, with this mega leave-in treatment from K18, you can treat your locks at home. This repairing formula is infused with their unique patented K18Peptide that works on molecular level to repair even the most extreme damage in just 4 minutes. So good.
Cult Beauty
SUMMER FRIDAYS Jet Lag Skin Soothing Hydration Mist 50ml
£21.00
Always wondering how influencers seem to have the glowiest, glass skin in their pics and reels? Chances are they've just spritzed a facial mist. Thirsty complexions will adore Summer Fridays's Jet Lag Skin Soothing Hydration Mist, powered by a plethora of loving ingredients including moisture-locking glycerin (the secret weapon) to leave your skin feeling soft, supple and glassy. What's more, it boasts an array of soothing compounds to sensitivity and protect your delicate skin barrier.
Cult Beauty
Medik8 C-Tetra Advanced 30ml
£69.00
Vitamin C serums, on the whole, seem to be hit and miss - but not Medik8. This serum combines stabilised 20% vitamin C and phyto exosomes for controlled delivery so there is no barrier disruption to skin. The result? Expect a high-performance vitamin C serum that works to leave your complexion looking brighter.