Attention, Please - Our Favourite Lingerie Brand Has Just Launched A Reversible Swimwear Line

As we officially enter the hotter months (current weather not withstanding), most of us will have already carved out dedicated time in the calendar to sit on our bums and enjoy it for a week or two. Ideally, we’d all love to spend the next three months basking on a sun lounger with a cocktail in hand (make mine a Paloma), but for most of us, the reality is a bit different. With limited time to escape, making the most of every precious minute is crucial. For those who prefer to spend their holiday lead up looking up Tripadvisor reviews rather than fretting over what to wear, might I suggest making swimwear shopping top of your to-do list. Let's face it, that's all you really plan on wearing anyway. My beige flag is that I’m guilty of overpacking more swimwear than is really necessary. Exactly how many bikinis are too many? Which is why I'm thrilled to hear of a swimwear launch that's going to nail my holiday wardrobe and save time and space on packing while I'm at it - and it's all thanks to a household name in lingerie…

Lounge, one of my absolute favourite lingerie brands, has just unveiled a game-changing swimwear line I predict we’ll all be living in this summer. Lounge, better known for its subtly sexy everyday lingerie, has cultivated a well-earned reputation thanks to its consistent dedication to comfort and style. Their pieces celebrate body positivity with sizes and styles that cater to a diverse audience, each design dedicated to making us feel like our most empowered selves through pretty designs, luxe fabrics and spot-on support. The brand’s ethos of making women feel confident and beautiful in their own skin has earned it a loyal following, and it can only be a good thing that they’re stepping up to the diving board in an area where so many of us feel at our most vulnerable – the pool.

With its latest swim collection, Lounge is applying years of lingerie know-how to the ultimate beach uniform with pieces that are as practical as it is chic. The standout feature? Each piece is fully reversible. Yes, you heard me – re-ver-si-ble. Reversible swimwear is a game-changer for several reasons. First, it saves valuable packing space, allowing more room in your suitcase for other holiday essentials – great if you’re the kind of person to close your eyes when you put your bag on the scales. Second, it simplifies pool day outfit planning, reducing the time spent deciding what to wear each day. Lastly, it offers incredible value, essentially providing two pieces for the price of one.

Pretty prairie girl florals one days, stripped back 90’s minimalism the next, each design gives you maximum style options. Swimsuits come square necked and cut high on the leg with a little hint of side boob for the perfect amount of Pam Anderson without feeling like you’re going overboard. Bikinis are underwired to the same supportive standard as underwear, or triangle should you prefer. And if you’re looking to really glam up your look, there’s even matching sarongs and accessories too. See, told you that was your holiday wardrobe sorted – and if you really need to see it to believe, scroll below to discover just a few of my favourite styles.

Upgrade your everyday or dabble with one of the brand's newly launched clothing pieces (hello knits!)