Coquette – What Is The Viral Feminine Trend And How Can Actual Women Embrace It?

The perfect casual way you can lean into the coquette trend without diving in head-first, this sweet sweatshirt from Urban Outfitters combines a cute internet-trend slogan - Delulu - with a whimsy font and a sweet frill around the neckline. Style with light-wash jeans for a laidback look, or wear with a miniskirt to really embrace the coquette look.

Find yourself a picnic blanket, a meadow and a Jane Austen novel stat - that's what this pretty-as-a-picture floral dress requires. The corset structure is a nice touch.

Hair bows and ribbons are having a massive resurgence at the moment, and if we’re being honest? We are totally obsessed. This gingham bow barrette hair clip from Anthropologie is the perfect way to ease yourself into the coquette trend – simply pick your favourite colour combination, follow a Sabrina Carpenter blow dry tutorial, pop the bow at the back and you’ll be good to go. 

With bows completely taking social media by storm, you might want to embrace them in a different way other than just in your hair, and because the weather is still a little chilly, a chunky knit cardigan covered in sweet ribbons and bows might be the perfect way to lean into this trend. Style with a simple t-shirt and jeans, or layer over a more formal look to make it office appropriate. 

Whimsy skirts are all the rage at the moment, so why not invest in this beauty from Free People? In a gorgeous coral hue with a ditsy red pattern adorning it, this frilly, asymmetrical dream of a skirt is ideal for spring when styled with a t-shirt, trainers and a denim jacket; and oh-so-perfect for the summer when worn with a tank top and sandals. 

Love the coquette trend but want to elevate it slightly? Well, this Reiss blouse is the perfect take on coquette with a high-end chic feel to it. With ruffle detailing and ties at the back, this smart blouse has just the right amount of whimsy so you can effortlessly lean into the coquette trend. 

With summer just around the corner, making coquette a little tropical is a surefire way to inject some fun into your wardrobe. This cotton sateen skirt from Boden is adorned in an allover strawberry print, and works beautifully teamed with neutral hues, greens, pinks or reds. Simply style with a plain t-shirt and pop a bow in your hair and you’ve nailed the trend in an instant.

A simple t-shirt with a hint of coquette? Okay, we’re in love! Tying two key trends together - denim and coquette - with the baby blue hue and the graphic bow illustration on the front, this tee is a total must-have this season. Wear with jeans or a midi skirt for the most effortless and trendy look you can put together in a flash.

For a more pared back approach to all things bows and frills, look no further than Ganni whose tie front cotton blouse offers a delightfully minimal option that's perfect for summer.

The cutest prairie-style maxi dress from Damson Madder, this pretty pink number boasts of a square neckline, ruched 3/4 length sleeves and a tiered maxi hem, and to really lean into the world of coquette it’s topped off with delicate broderie, floral embroidery and a woven ribbon bow in the centre. Style with sneakers until we’re safely into the summer months and then switch to Birkenstocks or your favourite flat sandals.

Bows not your thing? Make scrunchies your new go to on days where you hair just needs a little bit more.

Beautifully feminine and whimsical, this maxi tie neck dress from Boden is a floaty dream with three gathered tiers adorned with bright prints and colourful trims. Perfect for summer holidays abroad, or staycations and day trips when the weather is a little warmer, wear with sandals or sneakers and you’re good to explore.

The Dilly Tie Front Gilet by Damson Madder is an incredibly chic take on the coquette trend thanks to the red and white pinstripe pattern adorning the denim fabric. Wear with the matching trousers and nothing underneath the gilet to really let the tie bow at the front do all of the talking, or layer with a t-shirt for a warmer option until the sun shines properly. 

The coquette aesthetic is the definition of feminine, combining pretty as can be with a pinch of old style English elegance. Therefore pearls are a must - but not feel wedded to a necklace. These newly released Vivienne Westwood pearl sunglasses put a punk spin on the trend.

Ballerina pumps are good, Mary Janes are even better. School shoes have been given a grown-up upgrade for summer and we'll be wearing this neutral patent pair with everything.