The Bold New Colour To Wear If You're Already Bored Of Butter Yellow

The thing about trends? Once they hit, they really hit. Case in point: butter yellow. It’s soft, flattering and undeniably fresh—but let’s be honest, it’s everywhere. From your favourite influencer's brunch outfit to every “It girl” airport look, this mellow margarine hue has reached full saturation. And while I’m not about to retire it (there’s a reason it’s trending, after all), even the prettiest shade can start to feel a little tired when it dominates every feed scroll. If, like me, you love a trend but don’t want to live only in it, allow me to present an equally chic alternative: red. That’s right - bold, unapologetic, cherry red. It might sound intimidating if your wardrobe leans neutral, but trust me, it’s time to let red into your rotation.

SS25 runways gave us fair warning: from Valentino's fiery monochrome moments to the cherry pops at Ferragamo and Gucci, red was everywhere. Designers leaned into its punchy energy, offering everything from full crimson co-ords to playful scarlet accessories. Why? Because red is feel-good fashion at its finest. It’s confidence-boosting, head-turning and, crucially, surprisingly versatile.

Not ready to go full siren? Just a swipe of a red with the right accessory or shoe can breathe life into your look. Or go all in with a tailored red trouser suit - because no other colour looks as strong head-to-toe as rouge. The added bonus is that red really works across skin tones and hair colours, and it has that rare ability to look classic and bold all at once. I truly believe everyone looks great in red - it lifts the face, makes outfits feel more considered, and it’s fun.

Scroll on to see the bold red pieces I’m currently eyeing up - and maybe give butter yellow a little break (just for now).